The main objectives of this report are to analyze the hot-dip galvanizing market and to define the perspectives and opportunities of the market entry for companies rendering services on metal ware galvanization. The research is aimed at investors and company representatives responsible for making a final decision on entering the market. The information contained in this report will be also useful for the current market players for studying competitive environment, estimating the perspectives of the industry, making corrections in marketing strategy. This research can be used as an additional resource for composing business plans to attract investment. Hot-dip galvanizing is a popular and widely used method of protecting steel constructions from corrosion. The process of applying a zinc layer on steel is performed by means of immersing a steel element into liquid zinc (the bath temperature is 445-460° С). The zinc coating serves as a protective barrier, which minimizes the environmental stress and possesses high mechanical stability. Zinc also provides electrochemical protection, thanks to voltaic element created when it contacts steel. The market research report contains information on the current state and development of the global and Russian hot-dip galvanizing markets, market structure, main market players, price and marketing policies, current consumption and potential demand. Separate attention is given to the global and Russian zinc market. One of the sections of this report is dedicated to the analysis of the hot galvanizing market entry opportunities for new players: investment into equipment and business infrastructure, production profitability, methods of customer acquisition, advantageous marketing policy, etc.